Storytelling and script
The business concept of Happy Economy is that happy people create happy and successful businesses. They offer methods and working methods to get there. They sought a way of communicating this in a simple and informative way.
We found that a suitable way to convey this was through an animated film. We produced a proposal for a script and from there we sketched out a story about the company that would give viewers a happy and lovely experience.
A short animated film describing the company's basic values and purpose in 30 seconds. The film is used as a way to describe the main core of the business, on the website and in lectures. It has given the company a good start and a positive feeling about the company and their offer.
"How nice it turned out! I think it is wonderful that we can use a positive and happy film that tells the story about us... this turned out great!"
Annelie Johansson – CEO Happy Economy
Storytelling | Script | Infographic | Animation