Colour Clash

This book explores colour palettes in graphic design that surprise, engage, challenge and grab our attention. Colour is one of the essential elements of many branding designs. It can help give an identity personality and warmth, express emotion, communicate messages in an unconscious and subtle way and it can keep or navigate the viewer’s interest, drawing the eye and making elements stand out. This book explores colour palettes in graphic design that surprise, engage, challenge and grab our a