Från the Ground Up

THE bible for anyone looking to build a brand from scratch, from the co-founders of global success frank body. The only thing scarier than a new idea is an old one. Jessica Hatzis and Bree Johnson, co-founders of cult branding agency Willow & Blake and the $100m global skincare brand frank body, share their expert advice on building a brand from scratch – the ethos, process, opportunities and pitfalls to avoid – from both their own journey and that of other notable Australian entrepreneu