Houdini Unlocked

Houdini was quick to grasp the concept of ‘entertainer as brand’, where fame was an aim in itself. When others stole his act, he published a book of his ‘handcuff secrets’ and quickly moved on to more extravagant escapes. He arranged many escapes with local merchants in the towns he visited on tour, in early mass tie-in marketing, and set up challenges with newspapers. He created his own magazine; became the president of Martinka & Co., America’s oldest