It's On You

‘A stirring call to action’ – TIM HARFORD‘A masterclass’ – DARON ACEMOGLU'An excellent book' – NASSIM NICHOLAS TALEBTwo decades ago, behavioral economics burst from academia to the halls of power, on both sides of the Atlantic, with the promise that correcting individual biases could help transform society. The hope was that governments could deploy a new approach to addressing society’s deepest challenges, from inadequate retirement planning to climate change—gently, but cleverly, nud