Prada in the Nineties

A fascinating look at fashion label Prada in its most iconic and foundational decade – the nineties.

Nylon backpacks, ugly chic, celebrities, 'intellectual fashion' – welcome to Prada in the Nineties, the decade when the Italian label redefined fashion. This fully illustrated guide examines the Italian fashion label in its transformative era, looking at the collections, the advertising, the impact, and the story of th